Evaluation of Music Video (Unit 29)

Evaluation of Music Video

The task I was set was to create a music video that I only should compete. The task was specific, I would have to pick a music video and I would have to decide if I should star in it or another friend to play the artist in my music video.  After a few days I finished filming the footage, me and the class went into the mac room to start the editing of it.

I have learnt that there are a lot of music video to choose from and it’s difficult to choose one specific genre, I decided to choose Folk/Rock because it’s not so hard but I didn’t realise that the music video I chose was long and it’s started becoming difficult but I pulled though at the end. There are a lot of different genres such as Pop and Rap, this song I chose was a bit of everything I have mentioned, some scenes are classic rock but most bits are rap but sang in the pop manor. Also I have learnt that a specific genre can also represent a specific location. Someone that my music video can relate to is Ed Sheeran, he has a similar idea to music videos like me but he manly sets his music videos in dark colours and also in black and white. His locations are always in the street and/or he uses normal people the audience can/could relate to, Ed Sheeran has a music video that is only set on the road, apartment room or park, these locations are everyday locations that any person could have visited and/or visit this very day.

Most of the ideas for my music video came from watching other artist’s music video, such as Ed Sheeran’s ‘A Team’. For example, I chose to use everyday locations and my specific clothing. After all the decisions have been analysed, I started filming and went out with my filming crew (Isaac) and my guitarist (Onur) to Epping Forest.

Before everything such as filming I had to choose a song so I was researching of different artist, the first artist that came to mind was Ed Sheeran but I still had doubts. I began researching Ed Sheeran though Wikipedia and all this past and songs came up and only one song stood out for me ‘Trakor’, this song isn’t that popular to Ed Sheeran’s audience because it was created by another artist Wretch 32 and even though they are friends, Ed Sheeran’s fans don’t fancy it so much, but before the audience had their view on the song, Ed Sheeran created the cover of it and the pace of song was slowed down and was sung in a Rocky pop way so the audience began liking it and now it’s really popular but it was hard to find. There was another song by Ed Sheeran I liked that was called ‘This’ but I liked ‘Trakor’ more.  ‘Trakor’ has no music so I firstly had no ideas to use so I started thinking more creatively and began have more ideas then I should.

There were more generic conventions I was following such as Locations and Characters etc. The ideas part of this was easy because I began thinking about some ideas that are impossible in my circumstance because they were out of my budget (My budget was only my Oyster card and £5) so I dropped some ideas and went with cheaper suggestions by my crew.  I also had to create a storyboard of my ideas but after all that, it didn’t turn out that same as what I thought it was going to be.  I really wanted my music video to be performance based and I believe I achieved that