Music Video: Traktor
Artist: Adrian Hoxhaj
Director: Adrian Hoxhaj
Through watching and analysing the music video “You Need Me, I Don't Need You” by Ed Sheeran, I have decided to include the Straight cut editing technique because it allowed the audience to see ever angle of the artist and it also looks awesome to watch. The reason Straight cuts are so effective is because they are interesting and can blend two different scenes together in an entertaining way.
Straight cuts have a way of drawing songs together and this allows the artist to represent a message to the audience. For example within “You Need Me, I Don't Need You”, Ed Sheeran uses straight cuts to scenes that have people doing something, this would allow the audience to see different parts of entertainment and also scenes that go well with the lyrics he is singing.
The straight cuts help to reflect the narrative of the song, the reason for this is the music video doesn’t show Ed Sheeran until the very end but it does cut into scenes that relate to the lyrics and the flow of the beat.
Straight cuts also help build relationship with the audience. Straight cuts allow the music video to change around from scene to scene and this could draw in the target audience or even more audience from the UK public.
Ed Sheeran is considered to be ‘Folk/Rock’, so that could be a reason why every change of scene was a straight cut but a lot of genres have specific cut, the reason it’s popular in the music videos is because it makes a music video make sense.
Unit 1
ReplyDeleteP1, P2
You have made a start in describing the main editing styles that are used in a music video and you have also considered what styles you will also used in your own music video too, but these points needs to be explained in a lot more detail.