MTV Base is a very popular music channel it is known worldwide and is aired in many countries. Therefore the channel has a big audience and is seen as one of the best music channels around today. The target audience of MTV is teenagers around 13 to adults aged 30 the reason for this is because MTV has a street/ Hip Hop culture and many people born around the mid-80s and over will enjoy gangster rap and Hip Hop because they have grown up around rap/ Hip Hop culture therefore will watch the channel. MTV has many different channels for example MTV rock, MTV classic, and MTV dance these all have their own type of music as the names suggest for example MTV rock will undoubtedly contain rock music. Artists that are featured on the TV channel MTV Base are Rick Ross, Drake, J Cole, Jay Z and The Game. Artists such as J Cole and Jay Z are featured on the channel because they talk about past and present experiences that an audience that watch MTV Base can relate to for example in his song ‘Lost Ones’ J Cole Raps about how he left a woman pregnant but did not know what to do about it. In playing emotional songs the channel is able to attract the audience. MTV is known by everyone in the UK, I know this because the logo is appealing to everyone and it can mean different genres to different people. MTV was introduced to the UK in 1 July 1997.
4 Music is one of the biggest music channels in the UK. The target audience for the channel is similar to MTV’s which are teenagers aged 13 to adults who are 30 the reason being is that the channel shows many resent songs which appeal to the age group. 4 Music has music such as Rap, Hip Hop and RnB the reason for the channel having such genre of songs is because the channel is able to get more views because this music channel gives more verity for their young listeners. Therefore showing music videos that will appeal to a younger audience will increase the popularity of the TV channel. Artists that are featured on the TV channel are Rihanna, Kelly Rowland, Nelly and Busta Rhymes these artists are regularly featured on a regular bases because they all have one thing and that is they all have upbeat and a catchy tune therefore having the artists on the channel will interest an audience also will pull in an audience resulting in more views. The channel also has many other channels such as channel four, channel 4+1, and film four this then gives the audience a wider range of channels to watch. The 4 Music logo sells the TV channel because the colours are bold and intriguing this means that it is eye catchy thus selling the brand and the TV channel.
VH1 has a target audience ranged 16 to 35 this is because not only does the channel play up to date and recent music it also has the latest gossip which would usually attract a female audience. The TV channel also has sponsors such as MTV who are one of the most well-known music channels around the world increasing the endorsement of the channel. The target audience are usually young people who like to be up to date on the latest news in the music industry. Also the channel appeals to an audience because the channel features a big variety of music for example RnB, Pop, Rock and Dance music the reason for such a variety of music is to attract a wide audience. The channel also uses artists to gain attention from an audience examples are Nickleback, Michael Jackson, Kelly Clarkson, Pink and Lupe Fiasco all five artists sell the channel because they represent it once they are seen on the channel they will be remembered that way therefore when an audience would like to see one of their songs they will know that VH1 is the channel that they can turn to and watch the music video. Vh1 is known in the UK but not a great deal then the others, I know this because the logo is appealing to only some people and it can mean different genres to different people. Vh1 was introduced to the UK in January 1, 1985.An attracting part of the TV channel is the logo this is because it is bold and has colours such as pink, green, blue and yellow having these are eye catching and attractive this therefore will appeal to an audience.
M2- Your analysis of the three music channels shows a good understanding of how the music channels appeal to an audience. You have also considered the target audience well and this is also evident through your chosen music artists.
ReplyDeleteTo achieve a D2 you neeed to analyse two more music channels and explain the purpose of the logo in more detail by referring to the colours and connotations in more detail.