I will be writing about Ed Sheeran, Ed Sheeran is a well-known English folk rock singer. Ed was signed by Asylum/Atlantic Records on 8 January 2011. Before he was signed, Ed put on a free show to fans at the Barfly in Camden. Ed had over 1,000 fans that turned up to see the show, so Ed ended up playing four different shows to make sure everyone saw a gig, including a gig outside on the street after the venue had closed. Later that month, Ed was signed to Asylum / Atlantic Records. Also Ed released his final independent EP, No.5 Collaborations Project featuring appearances by grime artists including Wiley, JME, Devlin, Sway and Ghetts. With this EP, Ed gained mainstream attention for reaching number 2 in the iTunes chart without any promotion or label, selling over 7,000 copies in its first week. Ed has been working at this label for the last 10 months, releasing more songs.
On 26 April, Ed appeared on the TV music show Later... with Jools Holland, where he performed one of his songs "The A Team". Six weeks later "The A Team" was released as a digital download in the United Kingdom. "The A Team" entered the UK chart at number 3, selling over 58,000 copies in the first week.
The style of the music video is narrative, this is because we the audience see a female character moving and continuing with her life whilst Ed Sheeran is singing. The purpose of this music video is to show the life of people that don’t have a home to go back to. The target audience to this music video is for 2 different target groups, the first one is for teenagers because they always want new and more expensive items. Secondly are for high class people, because it’s interesting to them because some high classed people don’t care about the lower classes. The artist values and believes in this music video is to imply that no human can be look down to, but I don’t know why Ed Sheeran chose to call this music video “A Team”. We the audience don’t notice the artist’s image in this music because we only get a glimpses of him.
Three point that show Goodwin’s conventions are, Generic Characteristics, What is the relationship between lyrics and visuals and is it performance based, narrative based or concept based? How much of each. Firstly the generic characteristics with this music video is that there are a lot of different characteristics within this music video, for example the lighting and the costumes. Now I’ll explain the examples, the background and lighting were all in low key and the costumes were in black in white and stylish this makes the song folk. The relationship between lyrics and visuals are considered strong because Ed Sheeran is singing about the life of a helpless homeless girl and I believe it’s helping them with people to understand her situation. Finally I will be talking about if this music video is performance based, narrative based or concept based and how much of each. I believe this music video is all narrative based because its set in London roads and the lighting is black & White and low key.
Three point that show Goodwin’s conventions are, Generic Characteristics, What is the relationship between lyrics and visuals and is it performance based, narrative based or concept based? How much of each. Firstly the generic characteristics with this music video is that there are a lot of different characteristics within this music video, for example the dancers, background, lighting and the costumes. Now I’ll explain the examples, the different types of dancing made it seem folk, the background and lighting were all in low key and the costumes were in black in white and stylish. The relationship between lyrics and visuals are considered strong because Ed Sheeran is singing about the determination of deaf people and the I believe it’s helping them with effort of learning how to sign. Finally I will be talking about if this music video is performance based, narrative based or concept based and how much of each. I believe this music video is mainly performance based because its set in a stage and the lighting is low key and low key.
The style of the music video is narrative, this is because we the audience see a male character moving that we the audience assume its Ed Sheeran but then we see its Rupert Grint but he’s got a voice over and that’s Ed Sheeran singing. The purpose of this music video is to show his life and a fans dream and obsession. The target audience to this music video is for teens between the ages of 14 to 19. The artist values and believes in this music video is to imply that some people need an obsession to archive their dreams, but I don’t know why Ed Sheeran chose to call this music video “Lego house” maybe it’s because it shows Rupert Grint playing with Lego blocks. We the audience don’t notice the artist’s image in this music because we only get to see him at the end.
Three point that show Goodwin’s conventions are, Generic Characteristics, What is the relationship between lyrics and visuals and is it performance based, narrative based or concept based? How much of each. Firstly the generic characteristics with this music video are that there are a lot of different characteristics within this music video, for example the Lego and the costumes. Now I’ll explain the examples, the background and lighting were all in low key and the costumes were normal coloured but Rupert is wearing similar clothes to Ed. The relationship between lyrics and visuals are considered strong because Ed Sheeran is singing about his life in someone’s life. Finally I will be talking about if this music video is performance based, narrative based or concept based and how much of each. I believe this music video is all narrative based because its set in different location but its talking about his life.
M1, M2, M3
ReplyDeleteYour research into your chosen artist shows a good understanding of how the artist has changed through the three music videos that you have selected and analysed. You have also selected interesting examples to support the points that you have made. To achieve a D2 you need to consider the target audience in more detail and discuss how the artist builds a relationship with the audience