Target audience
Target audience is important because it allows for example an artist to create a song suited to their chosen target audience. Every artist has a target audience in mind when creating a song, even more so when creating a music video. If an artist did not have a target audience then their songs and music videos would be meaningless, this is because the song would not relate to anyone nor would it carry a meaning behind it therefore the notion of creating the music video or a song for that matter is utterly useless.
The audience category I have chosen is category E because I would like to aim my music video to young people around 15 to 26, most of the people in this age group are students who have dreams and aspirations that they would like to achieve in their lives or people that have nothing better to do on that day.
The artist I have chosen is Ed Sheeran the reason I have chosen this artist is because he is young and new hence being able to connect with a younger audience. Also he worked very hard to gain the attention of major labels; I feel that their determination can rub off on young students or up and coming bands. From his songs I have decided to use the song ‘Traktor’ because the lyrics are very clear and performance based therefore a hard but good for me to create. This video will interest a young audience, also I able to add things that interest me and can entertain a vast number of the British nation. ‘Traktor’ is a cover from Wretch 32.
Unit 3- P2
ReplyDeleteYou have made a good start in explaining why a target audience is essential in the music industry. You have also made a good start in explaining why you have selected the audience category E, however you have not justified your reasons in enough detail. Consider your music video in more detail and in particular your mise-en-scene and the representation of your artist and then explain how the micro elements will appeal to your audience.