Camera (Unit 1)

Music Video: Ed Sheeran – Traktor

Artist: The original artist is Wretch 32 but it was covered by Ed Sheeran and that’s why I chosen to make this music video because it can reflect to everyone.

Director: Adrian Hoxhaj.

Camera shots are very essential to a music video because they can allow a person to build their own ideas of what the music video is about. In songs that have the same style as mine, the director would use a lot of different camera shots because they allow the audience to create their own ideas about this music video. The main shot this music video contains is medium shot, this is because medium shots can show the real aspect of music videos, for example within Rizzle Kicks “When I was a youngster”, the audience see a lot of medium shots used, this allowed the audience to understand the scenes.

Long shots were also used to show the artist and the guitar player in some scenes.

Medium shots were used essential to show the artist singing and his emotions throughout the music video.

Close up were used to allow the audience to see and understand the artist’s facial expressions, this would allow the audience to feel closer to the artist.

The reason I’ve chosen these specific camera shot is because they all have an important value to my music video, they all allow the audience to see the artist’s emotions and facial expression. I believe this music video reflects a message from the artist because it’s a slow emotional song, this would allow the song to speak out to my target audience and build a relationship with them. Every camera shot reflects the narrative of my song and also all the camera shots show a different aspect of this music video. Also i believe that these camera shots will help my audience to build a relationship with my artist and this is something that other successful music videos do and this is something that i would like to achieve too.

Costum (Unit 1)




 

For my first costume I have chosen a normal Ralph Lauran shirt and a River Island cardigan. I’ve chosen that shirt because I’m hoping my target audience can respect that expressing style in my custom design. Also the reason I’ve chosen the River island cardigan is because it’s really up to date to the style these days. The colours of the shirt are white and black because I feel that the colours allow the audience to feel emotions of pity for the artist due to the colours being dull. Also the colour of the cardigan is multi- coloured because again it’s up to date and it’s the latest style. That’s the end of the upper body clothes now I’m going to start talking about the lower part of my body. The trouser I’ve chosen is normal bright yellow coloured chinos because they are up to date and can be considered to be “Sexy” to girls. Also I’ve chosen blue vans (Shoes) again there up to date.



Music Labels (Unit 3)

Music Labels

Major Music Labels: since 2009 (Big Four)

1.            Sony Music Entertainment

2.            EMI Group

3.            Warner Music Group

4.            Universal Music Group

The music industry is structured by a 4 major companies Sony Music Entertainment, EMI Group, Warner Music Group, Universal Music Group. These companies also own lots of smaller sub-labels, for example Columbia Records, Epic Records, RCA Records. Also there are independent labels that are not owned by any of the Major record labels, for example Label Love. The purpose of a music company is to find a new talent and to make them as good as they can be, also because there are a lot of music companies, they all need to have popularity to earn the right to take control and own a specific artist.

The reason Sony Music Entertainment has created small sub-label companies is because they are try to entertain a small group of the world’s public. Every town has their own music labels to find or share out new talent, this is because one BIG major company can’t keep track of every little town in the world so the smaller record companies get involved.

Sony Music Entertainment is one of the biggest record labellers in the world, this is because they entertain a vast number of the human public. Examples of the talent they have managed is Beyoncé, Christina Aguilera and Alicia Keys.

Sony Music Entertainment covers every genre that is known. Plus the sub-labels get involved with the finding of some artist so a specific genre, for example Sony Music UK signed Alexandra Burke, Leona Lewis and Little Mix, these artists are mainly R’n’B/Rap.

Sub-labels are controlled by a major for example Sony Music UK are controlled by Sony Music Entertainment. They may have more financial input put into the label because they are funded by a major label. Therefor they have more money to promote their artists and bigger budgets to launch new artists. Independent companies may find it harder to promote an artist because the sub-labels have the financial backing of the majors.

They may have less money to spend on launching an artist. The artists may be less known with only a few making it big in the popular music chart, such as ‘Karmin’ they are a group of a couple that were found from Youtube but now their signed by Epic records (A Sony Music Entertainment Poducation). The artists tend to be seen as less manufactured and focus more on music than image. The fans respect the independent labels because they are seen to be more musically credible than artists signed to major labels.

Target Audience (Unit 3)

Target audience

Target audience is important because it allows for example an artist to create a song suited to their chosen target audience. Every artist has a target audience in mind when creating a song, even more so when creating a music video. If an artist did not have a target audience then their songs and music videos would be meaningless, this is because the song would not relate to anyone nor would it carry a meaning behind it therefore the notion of creating the music video or a song for that matter is utterly useless.  

The audience category I have chosen is category E because I would like to aim my music video to young people around 15 to 26, most of the people in this age group are students who have dreams and aspirations that they would like to achieve in their lives or people that have nothing better to do on that day.  

The artist I have chosen is Ed Sheeran the reason I have chosen this artist is because he is young and new hence being able to connect with a younger audience. Also he worked very hard to gain the attention of major labels; I feel that their determination can rub off on young students or up and coming bands. From his songs I have decided to use the song ‘Traktor’ because the lyrics are very clear and performance based therefore a hard but good for me to create. This video will interest a young audience, also I able to add things that interest me and can entertain a vast number of the British nation. ‘Traktor’ is a cover from Wretch 32.

Lyric Annalasis (Unit 1)

The mirror can't look me in the eyes, no way

I float like a ribbon in the sky, no plane

Eh yo, smooth or rugged Imma usain run it cuz I does it in my own lane

Then Imma flash for the picture

She'll come back, no, hasta la vista

Computer love I, Mac with my finger

Baby I'm a man, not ya mister I missed ya

My lifestyle's terribly wild

But you never catch me on the Jeremy Kyle show

Explosive, terrorist style

Don’t think Imma blow I'll get you therapy now, hey

I missed school and I haven't got a job yet

My girl's pissed and my daughters on the way

I went clubbin' till my world was revolving

Pretty women and alcohol eh, eh, eh

I ride this motherfucking beat like a tractor

I ride this motherfucking beat like a train

Choo choo! go hard, go faster, stack p's everyday, hay

I ride this motherfucking beat like a tractor

I ride this motherfucking beat like a plane

Zoom zoom! down the rabbit hole

More women more alcohol, eh

I'm living my life cause that's what I do best

These girls in my bank want to show me interest

Eh look, pounds or pennies I don't scrounge off any

I am fly, I am not an insect

And I'm the life of the party

Came with Ken but I left with his Barbie

Baby's with me,

She can ride in the car seat

If she's an angel, I'm Charlie, aw please

My lifestyle's terribly wild

But you'll never catch me on Jeremy Kyle show

Explosive, terrorist style

Don't think Imma blow and get therapy now, hey

I missed school and I haven't got a job yet

My girl's pissed and my daughters on the way

I went clubbin' till my world was revolving

Pretty women and alcohol eh, eh, eh

I ride this motherfucking beat like a tractor

I ride this motherfucking beat like a train

Choo choo! go hard, go faster, stack p's everyday, hay

I ride this motherfucking beat like a tractor

I ride this motherfucking beat like a plane

Zoom zoom! down the rabbit hole

More women more alcohol, eh

So don't say my name when I'm at the bar,

Cause I'm in the zone

And I'm trying my hardest not to fall,

And I'm so gone

Oh, I'm so gone…….. Hey

My lifestyle's terribly wild

But you never catch me on the Jeremy Kyle Show

Explosive, terrorist style

Don’t think Imma blow I'll get you therapy now, hey

I missed school and I haven't got a job yet

My girl's pissed and my daughters on the way

I went clubbin' till my world was revolving

Pretty women and alcohol eh, eh, eh

I ride this motherfucking beat like a tractor

I ride this motherfucking beat like a train

Zoom Zoom! go hard, go faster, stack p's everyday, hay

I ride this motherfucking beat like a tractor

I ride this motherfucking beat like a plane

Zoom zoom! down the rabbit hole

More women more alcohol, eh

Hmm………

Blue is the Drama Room

Green is Lake Side (Brimsdown)

Red is a Park Bench

Purple is a Club

I consider these lyrics to be a very folk based genre, I believe this because all the songs that Ed Sheeran makes are pretty similar but they always have different messages. All my lyrics will be set in different place because they have to attract more people and also one of my planning is to choose one specific location where my video is manly set such as the bench or lake.

Pie Chart (Unit 3)

I created my questionnaire to find out what it was my target audience liked to listen to, what artists they preferred, what music TV channels they watched and what kind of music video they preferred from a narrative based video to a performance based video. Due to having an idea as to what my target audience prefer from a music video I am able to create a music video that will meet their preferences therefore inclining my audience to watch my music video. I allowed twenty people from my target audience to fill in my questionnaire because I felt that having twenty people would be sufficient enough for me to get an idea of what my target audience preferred form a music video. Examples of the questions I asked my target audience are Do you have a favourite artist?', 'What's your favourite music channel?' and 'what genre of music do you like?’ By asking questions such as these I am able to gain an understanding to what my target audience would like to see from a music video, hence I am able to create my music video to their preferences for example when asked 'Do you prefer??' the majority answered 'Narrative' therefore I will use the song 'Traktor' by Ed Sheeran.