Iconography (Unit 1)

Iconography

Iconography is very important because it shows the items that are needed in a music video, this is important because the items could be important to make the music video seem more authentic and entertaining. Iconography has a great meaning because it can convey to the audience, for example the guitar the artist will be playing is important because it shows the slow light rock feel the singer is in.

The guitar is important because it shows the slow light rock feel the singer is in, this is important because it shows the narrative and the performance.

I’m sure the guitar will benefit my production because the music video will be in a sad mood so the guitar can make it obvious to the audience.

The guitar will build a relationship with the audience because I believe a guitar is a very romantic item, it’s been used by many other artists like “The Hoosiers”.

An acoustic guitar is the item for romance, this is because it plays a light, slow sound, so I’m sure the audience will realise the romantic feel to the music video. Also the style is narrative and performance so an acoustic guitar is ideal.

Locations (Unit 1)

The locations to a music video is a main priority to a music video because it can relate to the lyrics and it can make the music video seem more entertaining.    

Black, Dark room with one light shun

Royal park of London (the edge of the river)

Royal park of London (near at tree at the end)

The reason I have chosen these location is because they have a romantic edge. For example, the dark room is to show the heart break the singer will be in because he and his girlfriend broke up. The edge of the river in royal park of London is to show the happiness the singer would have been in, and finally, the reason I’ve chosen a scene near a tree in royal park of London is because that will show the connection the singer and his girlfriend had.

The song relates to the artist emotions because in the music video he has just broken up with the love of his life so he doesn’t know what to do. I chose 2 romantic locations to show he’s excitement for this relationship but then the scene normally changes to an all dark room because he just wants to kill himself with the emotion around his body. The lyrics are all in a sad mood.

2 of the 3 location are noticeable because they are both in the royal park of London so some people have seen it in really life but my first scene is in a dark so no one would know where and when the scene would have been set in.

The song is very conventional to my music genre because it can relate to the audience and the lyrics all match with the same flow. 

Most of Ed Sheerans music videos are in black and white, this is because he likes to show the emotional side of music, this is why he’s so now by the nation for his English folk and the beauty of locations. He’s also well known for his extras and the customs.

Mise-en-scene (Unit 29)

Game ft. Chris Brown - Pot of Gold

The music video 'Pot of Gold' by Chris Brown and The Game is set in three different places one is a room in which we see The Game and a child which we presume to be his son. In the music video we only see The Game in the room with the child for a couple of seconds and he begins to raps. The costumes worn are not anything that is out of the ordinary they wear normal clothing. I think that the reason for them having normal clothing is because they rap about their lives and how they feel about their lives therefore having normal clothing on enforcers how they feel that what they rap about is normal and the truth. In the music video The Game is throwing a basketball up and down and playing with his son the basketball is iconic in the music video because basketball is a massive part in The Games life as he talks about it a lot therefore making the basketball iconic. The lighting in the room is low key resulting in the mood becoming serious this could mean that The Game is encouraging his audience to understand how he feels about having a child during this The Games body language is relaxed and calm this would allow his audience feel the same as him due to his lyrics adding to his body language gives his audience a perspective of who he is and his ideals. Another setting in the music video is the ghetto which again revolves around The Game. This part of the music video is high key thus it is natural and bright during this we see The Game around allot of people which we presume to be The Games friends, in this part of the video there is not anything iconic but stereotypical of a ghetto and what a black American does during the day, this is hanging around people almost gangster like with people doing weights this is what the media and film portray a ghetto as. I think that this represents The Games life and what he grew up around. When the setting changes and The Game comes in to it his body language changes as he goes from a be loving father to an authoritative character.  Finally in the music video the only time we hear or see Chris brown it at the third and final setting which is a studio in which he sings this setting is constantly seen throughout the video in this we only see a mid-shot of Chris Brown and The Game in the studio this setting allows the audience to understand the meaning behind his music video which is where he was and were he is now.

Audience categories (Unit 3)

A	Top management, bankers, lawyers, doctors and other professionals
B	Middle management, teachers, many 'creative' e.g. graphic designers etc.
C1	Office supervisors, junior managers, nurses, specialist clerical staff etc.
C2	Skilled workers, tradespersons (white collar)
D	Semi-skilled and unskilled manual workers (blue collar)
E	Unemployed, students, pensioners, casual workers

A  = Top management, bankers, lawyers, doctors and other professionals.

An audience who go under the category A are usually Bankers and Lawyers they listen to songs such as Classical music because they are usually people who need to calm down and relax. Therefore they will watch music channels such as MTV Classical.

B  = Middle management, teachers, many 'creative Jobs' e.g. graphic designers.

An audience who go under category B are people who have creative jobs such as acting, graphic designing and game designing. These are usually people aged 20 to 30 this means they are still young therefore will listen to music on channels such as Kiss TV.

 C1 = Office supervisors, junior managers, nurses, specialist clerical staff.

An audience who go under category C1 are people who work in an office or as nurses. They are usually around 35 to 50 this means they are pretty old meaning they probably listen to songs that aren’t that resent like old Michael Jackson songs but also some resent songs. They will watch music channels such as VH1 because the channel features a mixture of music videos.

C2 = Skilled workers, tradespersons (white collar)

An audience who go under C2 are very similar to the category C1 because they both have similar jobs this means that they also like a mixture of music and would watch the VH1 channel.

D  = Semi-skilled and unskilled manual workers (blue collar)

Audience category D are people with jobs such as bin men they watch music TV channels such as four music and viva because it offers a variety of music and artists that I believe people in category D will enjoy.

 E  = Unemployed, students, pensioners, casual workers

Audience category E are usually students, pensioners and part time workers. People in category E are all different for example students are likely to watch TV channels such as MTV and VH1 however a pensioner is likely to be around 60 to 80 years of age therefore will watch TV channels such as classical TV due the era they grew up in, for example they will listen to songs from the 60s or 80s because that was the era in which they grew up and were they watched their favourite music videos which are known as classics today.