Artist Identify/Profile (Unit 3)

Artist Identify/Profile


















I will be writing about Ed Sheeran, Ed Sheeran is a well-known English folk rock singer.  Ed was signed by Asylum/Atlantic Records on 8 January 2011. Before he was signed, Ed put on a free show to fans at the Barfly in Camden. Ed had over 1,000 fans that turned up to see the show, so Ed ended up playing four different shows to make sure everyone saw a gig, including a gig outside on the street after the venue had closed. Later that month, Ed was signed to Asylum / Atlantic Records. Also Ed released his final independent EP, No.5 Collaborations Project featuring appearances by grime artists including Wiley, JME, Devlin, Sway and Ghetts. With this EP, Ed gained mainstream attention for reaching number 2 in the iTunes chart without any promotion or label, selling over 7,000 copies in its first week. Ed has been working at this label for the last 10 months, releasing more songs.

On 26 April, Ed appeared on the TV music show Later... with Jools Holland, where he performed one of his songs "The A Team". Six weeks later "The A Team" was released as a digital download in the United Kingdom. "The A Team" entered the UK chart at number 3, selling over 58,000 copies in the first week.

The style of the music video is narrative, this is because we the audience see a female character moving and continuing with her life whilst Ed Sheeran is singing. The purpose of this music video is to show the life of people that don’t have a home to go back to. The target audience to this music video is for 2 different target groups, the first one is for teenagers because they always want new and more expensive items. Secondly are for high class people, because it’s interesting to them because some high classed people don’t care about the lower classes. The artist values and believes in this music video is to imply that no human can be look down to, but I don’t know why Ed Sheeran chose to call this music video “A Team”. We the audience don’t notice the artist’s image in this music because we only get a glimpses of him.

Three point that show Goodwin’s conventions are, Generic Characteristics, What is the relationship between lyrics and visuals and is it performance based, narrative based or concept based? How much of each. Firstly the generic characteristics with this music video is that there are a lot of different characteristics within this music video, for example the lighting and the costumes. Now I’ll explain the examples, the background and lighting were all in low key and the costumes were in black in white and stylish this makes the song folk. The relationship between lyrics and visuals are considered strong because Ed Sheeran is singing about the life of a helpless homeless girl and I believe it’s helping them with people to understand her situation. Finally I will be talking about if this music video is performance based, narrative based or concept based and how much of each. I believe this music video is all narrative based because its set in London roads and the lighting is black & White and low key.

The style of the music video is performance, this is because we the audience see a male character miming the lyrics to Ed Shreeran music video “You need me, I don’t need you”. The purpose of this music video is to mime the lyrics to deaf because it’s considered to be harder for them to look up the lyrics. The target audience to this music video is for 2 different target groups, the first one is for teenagers because they are at the time of hating people and the moody emotion. Secondly is for deaf people, because it’s interesting to them because it’s easy for them to understand the music video. The artist values and believes in this music video is to imply that no human can look down to deaf people, that’s why Ed Sheeran chose to call this song “You need me, I don’t need you”. We the audience don’t notice the artist’s image in this music because we only get a gimps of him at the end.

Three point that show Goodwin’s conventions are, Generic Characteristics, What is the relationship between lyrics and visuals and is it performance based, narrative based or concept based? How much of each. Firstly the generic characteristics with this music video is that there are a lot of different characteristics within this music video, for example the dancers, background, lighting and the costumes. Now I’ll explain the examples, the different types of dancing made it seem folk, the background and lighting were all in low key and the costumes were in black in white and stylish. The relationship between lyrics and visuals are considered strong because Ed Sheeran is singing about the determination of deaf people and the I believe it’s helping them with effort of learning how to sign. Finally I will be talking about if this music video is performance based, narrative based or concept based and how much of each. I believe this music video is mainly performance based because its set in a stage and the lighting is low key and low key.

The style of the music video is narrative, this is because we the audience see a male character moving that we the audience assume its Ed Sheeran but then we see its Rupert Grint but he’s got a voice over and that’s Ed Sheeran singing. The purpose of this music video is to show his life and a fans dream and obsession. The target audience to this music video is for teens between the ages of 14 to 19. The artist values and believes in this music video is to imply that some people need an obsession to archive their dreams, but I don’t know why Ed Sheeran chose to call this music video “Lego house” maybe it’s because it shows Rupert Grint playing with Lego blocks. We the audience don’t notice the artist’s image in this music because we only get to see him at the end.

Three point that show Goodwin’s conventions are, Generic Characteristics, What is the relationship between lyrics and visuals and is it performance based, narrative based or concept based? How much of each. Firstly the generic characteristics with this music video are that there are a lot of different characteristics within this music video, for example the Lego and the costumes. Now I’ll explain the examples, the background and lighting were all in low key and the costumes were normal coloured but Rupert is wearing similar clothes to Ed. The relationship between lyrics and visuals are considered strong because Ed Sheeran is singing about his life in someone’s life. Finally I will be talking about if this music video is performance based, narrative based or concept based and how much of each. I believe this music video is all narrative based because its set in different location but its talking about his life.

Questionnaire (Unit 3)

Questionnaire

Answer these questions with a circle.

1)      Are you Male or Female

Male                      Female

2)      How old are you?

14-16                     16-18                     18-21                     21+

3)      Do you enjoy listening to music?

Yes                         No

4)      Do you listen to music on a regular basis?

Yes                         No

5)      What genre of music do you like?

R&B       Rock      Pop        Dance       Hip-Hop       Rap       Garage       Other: ……………………………..

6)      Have you always liked this type of genre?

Yes                         No

7)      What’s your favourite music channel?

MTV                      Scruzz                   Kiss             Flava

8)      Do you have a favourite artist? If yes, Who? & Why?

Yes/Who?……………………………………………… Why?……………………………………………………

9)      Have you heard of ‘Ed Sheeran’?

Yes                         No

10)   Do you prefer?

Narrative                             Concept                               Performance                     Mixture

Music Channels (Unit 3)

MTV Base is a very popular music channel it is known worldwide and is aired in many      countries. Therefore the channel has a big audience and is seen as one of the best music channels around today. The target audience of MTV is teenagers around 13 to adults aged 30 the reason for this is because MTV has a street/ Hip Hop culture and many people born around the mid-80s and over will enjoy gangster rap and Hip Hop because they have grown up around rap/ Hip Hop culture therefore will watch the channel. MTV has many different channels for example MTV rock, MTV classic, and MTV dance these all have their own type of music as the names suggest for example MTV rock will undoubtedly contain rock music. Artists that are featured on the TV channel MTV Base are Rick Ross, Drake, J Cole, Jay Z and The Game. Artists such as J Cole and Jay Z are featured on the channel because they talk about past and present experiences that an audience that watch MTV Base can relate to for example in his song ‘Lost Ones’  J Cole Raps about how he left a woman pregnant but did not know what to do about it. In playing emotional songs the channel is able to attract the audience. MTV is known by everyone in the UK, I know this because the logo is appealing to everyone and it can mean different genres to different people. MTV was introduced to the UK in 1 July 1997.

4 Music is one of the biggest music channels in the UK. The target audience for the channel is similar to MTV’s which are teenagers aged 13 to adults who are 30 the reason being is that the channel shows many resent songs which appeal to the age group. 4 Music has music such as Rap, Hip Hop and RnB the reason for the channel having such genre of songs is because the channel is able to get more views because this music channel gives more verity for their young listeners. Therefore showing music videos that will appeal to a younger audience will increase the popularity of the TV channel. Artists that are featured on the TV channel are Rihanna, Kelly Rowland, Nelly and Busta Rhymes these artists are regularly featured on a regular bases because they all have one thing and that is they all have upbeat and a catchy tune therefore having the artists on the channel will interest an audience also will pull in an audience resulting in more views. The channel also has many other channels such as channel four, channel 4+1, and film four this then gives the audience a wider range of channels to watch. The 4 Music logo sells the TV channel because the colours are bold and intriguing this means that it is eye catchy thus selling the brand and the TV channel. 

VH1 has a target audience ranged 16 to 35 this is because not only does the channel play up to date and recent music it also has the latest gossip which would usually attract a female audience. The TV channel also has sponsors such as MTV who are one of the most well-known music channels around the world increasing the endorsement of the channel. The target audience are usually young people who like to be up to date on the latest news in the music industry. Also the channel appeals to an audience because the channel features a big variety of music for example RnB, Pop, Rock and Dance music the reason for such a variety of music is to attract a wide audience. The channel also uses artists to gain attention from an audience examples are Nickleback, Michael Jackson, Kelly Clarkson, Pink and Lupe Fiasco all five artists sell the channel because they represent it once they are seen on the channel they will be remembered that way therefore when an audience would like to see one of their songs they will know that VH1 is the channel that they can turn to and watch the music video. Vh1 is known in the UK but not a great deal then the others, I know this because the logo is appealing to only some people and it can mean different genres to different people. Vh1 was introduced to the UK in January 1, 1985.An attracting part of the TV channel is the logo this is because it is bold and has colours such as pink, green, blue and yellow having these are eye catching and attractive this therefore will appeal to an audience.  

Codes and Conventions of 3 different music genres (3/3) (Unit 29)

Title: Olly Murs - Heart Skips a Beat ft. Rizzle Kicks

Genre: Pop Rap

Camera Shots: Mid Shot was used to show the power of the colours around them.

Lighting: Low key was used to make Olly Murs seem larger and more powerful than normal.

Colour: Bright colours were used because the song is meant to represent summer.

Mise-en-Scene: There were no examples of items within this music video.

Editing: Slow Motion was used when the kid is skating on the skate park.

Camera Movements: Zoom in was used when Olly Murs was singing, this was used to show the happiness on his facial expressions.

The reason is chose this music video is because it allows the audience to feel the happiness Olly Murs is having. I will be talking about the editing used, within this music video there were a lot of different type of editing but I will be talking about the skateboarder, still the music video is trying to show the summer feel. Now I’ll talk about the Camera Movements used, the one I’ll be talking about is the zoom in motion, this was used to show the happiness on Olly Murs facial expression.

Codes and Conventions of 3 different music genres (2/3) (Unit 29)

Title: Will Young - Jealousy

Genre: Pop

Camera Shots: Close up was used to show the jealousy within he’s eye.

Lighting: Low Key was used to make him seem more powerful than normal.

Colour: Dull colours were used to show the anger in his face expressions.

Mise-en-Scene: Leotard was worn throughout the music video.

Editing: Slow Motion was used when the other guy caches the female on his hips, this was useful because it shows his feelings for her.

Camera Movements: zoom in was used to show the two extra’s feelings towards each other.

The reason is chose this music video is because it’s strong and very emotional. This music video is very effective because it allows the audience to create their own ideas of who is will Young singing about. There were a lot of different types of camera shots that were used in this music video, the reason is chose this one is because it can speak to the audience and can create an emotional link towards the singer and also it allows the audience to see the jealousy within his eyes. Now I will talk about the colours used within Will Young’s music video, there were a lot of examples of dark colours within this video, main the colours were dull because it’s trying to show the anger within Will Young’s face.

Codes and Conventions of 3 different music genres (1/3) (Unit 29)

Title: LMFAO – Champagne Showers.

Genre: Dance.

Camera Shots: Mid Shot was used to show the excitement within the 2 LMFAO Crew.

Lighting: Low Key was used to make the 2 LMFAO Crew to seem lager than normal.

Colour: A lot of bright colours were used with “Campaign Showers” this is effective because it represents the party feeling of their music.

Mise-en-Scene: Campaign bottles, this was used because the song is all about Campaigns.

Editing: a slow motion edit was used when the 2 LMFAO crew jump, this was used to show emphasise of the excitement within them.

Camera Movements: zoom out was used as soon as the song started, this was used because the music video is trying to show how many people were at the party.

The reason I chose this music video is because it has a lot to talk about and it’s different to other genres. This music video was very powerful because its shows the audience the fun way of life. There were all different types of camera shots but I chose the mid shot because it was the most effective one. Also there were so many different examples of lighting but the low key was the most effective because it made them seem greater and the flow was increased so more chance of dancing.