What is a music video? (Unit 29)

Jason Derulo - Don't Wanna Go Home

Synthpop (Also known as Electropop) – this music video is considered to be synthpop, the reason I know “Don’t want to go home” is considered to be this specific genre is because it shows a lot of example of Electropop throughout the music video, one example used is lighting. Dance-pop – This music video is also considered to be Dance-pop, the reason for this is because of the tune and there’s dancing throughout the music video.

Don’t want to go home is an example on Performance/Narrative.  The reason it’s considered to be Performace/ Narrative based this is because it has a performance to entertain the audience and its narrative, this is because Jason Derulo is trying to tell the audience what he’s been up to, this is because it can relate to the mood of the music video and song,

I believe this music video can be considered to be a narrative video this is because Jason Derulo is singing about his party life style and also the music video is considered to be realistic, I know this because the music video has no fictional scenes, it’s just him sing whilst the back ground performers are drunk. The target audience to this music video are people from the ages of 14 to 22, this is because the song is got a slow beat and the feel of the song has as a reggae vide, but it’s also has a sexual feeling without the actual “Sexual” scenes. This music video can build a relationship with the singer’s lyrics, Jason Derulo is singing about one party which he met a girl and that he doesn’t want to leave.

Goodwins theory was also used in this music video, the reason for this is it shows a lot of close ups, this is because it wants to build a relationship with its audience and the director wants to entertain. Also the audience see a lot of Jason’s face, this can also bring in more audience, this is because young girls could begin having a crush and this could resort them to buy more merchandise.